How we use Cookies

Use of cookies on the Cambridge Insights website. ‘Cookies’ are pieces of information in the form of small text files stored by a user’s web browser on your hard drive, when you visit websites. Cookies help to identify the user when he or she visits a particular web page; this enables the website to work more efficiently and your visit to be personalised, for example, to simplify the login process for registered users. They also provide information to the owner of the site. Cookies collect information about internet users such as their names, addresses, email details, passwords and user preferences.

Whilst cookies and the information they transmit may not identify a living individual when taken on their own, it may be possible to do so in combination with other information held by the owner of the site or a third party. Cambridge Insights website, along with most other major websites, use cookies, but it is possible to restrict cookies or withdraw consent to use by blocking the cookies which are set by us by turning off the cookie function (see the Help menu on your browser for details).

However, if you do this, it will restrict the services you can use or our site may not work for you as well as we intend or at all. You can view more information about cookies at https://ico.org.uk/for-the-public/online/cookies/ where you will also find information on how to delete cookies from your computer.

We use analytical and functionality cookies to allow us to recognise and count the number of visitors to our site and to see how visitors use the site, to enable us to improve how our site works. We also use session cookies and persistent cookies. Session cookies are temporary cookies which exist only in the period you access the site and expire once you close the browser. They allow website operators to link the actions of users during a single browser session and therefore avoid you having to re-enter information. Persistent cookies are cookies which remain on the hard drive of your computer after you have visited the website. These help us to identify you as a unique visitor and enable us to recognise you on future visits. No information is passed to third parties for marketing purposes although we may share information with third parties but only in relation to providing web or other services to you connected to the service we provide, including GoogleAnalytics, Twitter and YouTube.

We may also collect information about your computer, including where available, your IP address, operating system and browser type, for system administration and to report aggregate information. This is statistical data about our site users’ browsing actions and patterns, and does not identify any individual.

We use cookies in order to:

  • give us information about the number of visitors to different parts of our site and how visitors use the site;

  • enhance your visit to our site, facilitate user administration including detection of mobile devices and to provide you with content tailored to your interests based on your usage of the site;

  • ease your browsing experience by optimising and improving the use of webforms, analysing user behaviour to improve usability of the site and track your preferences;

  • understand how our online advertising and marketing campaigns and promotions are working in order to improve our site design and offers and promotions, and to assess the effectiveness of our marketing campaigns;

  • We use first party cookies set by ourselves only. Please note that third party links on our website may use cookies over which we have no control. You may however restrict or block third party cookies through your browser settings and such blocking of cookies of third parties should not affect the functionality and use by you of our website.

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